Have you thought about the importance of both incoming and outgoing links on your blog? You should!
Not a lot of people seem to know this trick, but it’s a great way to get some of your interior website pages spidered and indexed, if they haven’t been. It will not improve the search engine results rankings for your pages, but it will get them spidered and indexed quickly.
What’s the secret? Nothing circuitous or controversial. You simply find a way to weave some posts into your blog that are relevant to the page you want to link to, and then link from your blog direct to the interior page on your website.
This works because of the fact that search engines tend to spider blogs much more frequently than they do regular websites (especially those whose content rarely changes). The spiders then follow any links that they find in the blog. When they find the interior page on your web site, it gets added to their index.
Of course, if you want that page to rank well, you need to make sure that it is properly structured for your chosen key word or key phrase, and you should use that key word or phrase in the text of the link from your blog to the page.
If you can get a few of your blogger friends to link to your page, perhaps in exchange for a link from you to one of their interior pages, all the better. You can move yourself up a few notches in the search engine results, if you’re lucky, or at least be sure the pages get indexed.
Keep in mind also that outgoing links to other relevant sites in your niche give your blog “authority” in the eyes of the search engines. Make a point to find ways to link out to some of the most important sites in your niche.
Monitoring comments on your blog is another important task. Many people will engage in “comment spam”, posting trivial or meaningless comments on your blog in the hopes of getting a link out, in spite of the fact it will do neither of you any good.
Search engines tend to ignore or place little or no value on links to one site from another, unrelated site, so the “comment spammer” gains nothing.
You, on the other hand, degrade the “authority” of your site in the eyes of the search engines (and thus how well it will rank in the search engine results pages) if you allow a lot of outgoing links to sites that are irrelevant to yours, or worse, are just spam and junk sites.
This also works in reverse. If you find blogs relevant to yours that allow comments, and you post quality comments to quality blogs, you may gain a link back to your site from the comment, and perhaps attract the attention of the other blogger, who may want to do an article exchange or contextual link exchange where you both say nice things about each other and post links to each other’s sites.
Flexible and strategic linking is yet another of the many benefits of blogs. The possibilities are endless.
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